Aug 14, 2012

Does Nike Ad Exploit Obese Boy?

From the Globe and Mail:


"Twelve-year-old Nathan Sorrell jogs down a country road. He’s 5-foot-3 and weighs 200 pounds. He nears the camera, panting. (video link) 
“Greatness is not some rare DNA strand. We’re all capable of it,” a voice intones in the video, an ad for Nike that ran during the Olympics, purporting to highlight everyday feats of greatness."
http://www.theglobeandmail.com/life/the-hot-button/does-this-nike-ad-exploit-an-obese-boy/article4479445/

No, not in my mind. If someone is improving their health and inspires others, I can't see the fault. Millions of people see these ads during the Olympics and I can't help but think even if one obese kid was inspired to do something, or have hope, it's a good thing regardless if the actor is actually jogging in his own life or not.

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